September 21st, 2016

Fashion industry: when brick and mortar boosts online business


The relevance of online fashion shopping is increasingly supported by research. Online fashion is a serious business, especially in Italy, since – as shown by the eCommerce B2c Observatory of the Milan Politecnico University – it is worth over € …

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February 3rd, 2016

Fashion luxury: omnichannel retailing is no longer optional

Massimo Fubini, CEO and founder at ContactLab

Omnichannel and fashion luxury: 2016 promises to be a critical year. As millennials grow up, the fashion luxury target becomes more varied and unpredictable and customers begin to ask for higher service personalization and new engagement models. Without a strong …

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November 11th, 2015

Online vs offline? Different strategies, but shared goals


We have been among the first Italian advocates of the message that digital technologies, new ideas and new businesses are essential to Italy’s economic fabric. They can bring innovation even to already brilliant entrepreneurship which is sometimes too focused on …

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