Enterprise EMEA 2017: when software attracts investment

Giuseppe Donvito, Partner P101 | June 7th, 2017

Enterprise Emea is the event that brings together CEOs, CTOs, and CIOs of European, Middle Eastern and African leader companies in the enterprise software industry. The objective of the conference, organized in London by Widebridge Group, is to cover the absence of specialized B2B software events, being this sector, according to the organizers, a growing industry especially in Europe.

We created Enterprise EMEA because we felt that Europe needs an event that is focused on enterprise technology” – explains Greg Wolf, founder of the conference and of Widebridge Group. Several companies that attended last year’s edition of Enterprise EMEA have raised large rounds of funding or exited with big acquisitions over the last 12 months, such as London’s Weaveworks, which raised $15 million last May from Google Ventures and Accel, or PNMsoft, which was acquired by Genpact.

P101 was present in London at Enterprise Emea 2017 with Giuseppe Donvito among the speakers, along with Lakestar, Dawn Capital, Talis Capital. We discussed early and late-stage investing in B2B software companies. Here are some highlights from our debate: there’s the need to invest in entrepreneurs and founders who can have a long-term vision, as well as the skills to drive the implementation process and the execution of the project. The companies that receive VC funding will have to demonstrate that they have traction and are able to grow fast by engaging key customers, which will give the business a solid market position.

Europe is a very valuable area for enterprise software investment, and the venture capitalists who took part at the London summit know this well. The old continent is a huge pool of talents, both developers and engineers, and the European startups in this sector hold attractive and sound entry ratings for institutional investors. Here, the software-related market will reach a value of about 290 billion Euros by 2020, with a growth of 2.9% from 2015 to 2020. Today, this market already has a significant impact on employment – with a rise of the employment rate of 16, 1% in 5 years – and productivity – 50% higher than average.

Globally, enterprise software is a very large market, even bigger than the B2C market – so much so that investment in this sector has seen a 6% increase in 2016 and a further growth of over 7% is expected for 2017,  reaching a total of about 360 billion dollars by the end of the year.


By Giuseppe Donvito, Partner of P101