Lessons Learned

December 30th, 2015

Startup: DOs and DON’Ts When Asking Venture Capital Funding

Glenda Grazioli, Junior Partner P101

With just one day left to New Year’s Eve, good intentions abound. Some people throw themselves on diets, others on new loves or work. If your purpose is to change your life and pursue your business idea, then it could …

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December 23rd, 2015

Offline communication: a “blast” of tradition in a world devoted to innovation


The idea behind a startup is crucial, but alone it cannot guarantee its success. Marketing and communication play an essential role in the success of a startup, as they help build a distinctive corporate positioning and create brand awareness. Limited …

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November 11th, 2015

Online vs offline? Different strategies, but shared goals


We have been among the first Italian advocates of the message that digital technologies, new ideas and new businesses are essential to Italy’s economic fabric. They can bring innovation even to already brilliant entrepreneurship which is sometimes too focused on …

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