Velasca is a digital native high-quality footwear and fashion brand. Launched in Italy, it is now present in the US and throughout Europe with both digital and brick & mortar channels. Velasca's innovative business model allows to offer its customers high quality, Made in Italy fashion at affordable prices. Velasca represents the change of paradigm in fashion and in the 2.0 economy, where style meets innovation.
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Velasca is successfully pursuing the mission of reviving the Italian shoes manufacturing district of Montegranaro by connecting directly artisans to final customers. It has revived a short supply chain, preserving decent work and protecting a craft tradition at the basis of the economic identity of the Italian fashion industry.