Milkman is a last mile logistics and transportation company aimed at improving the conversion rate of Online Shops of any scale through an enhanced range of parcel delivery options. Shoppers are introduced to an array of value-add services that include: next day, same day, time windows and self-service custom appointments. Milkman's service is therefore built around the needs of the final consumer. Their “mission” is to transform an unwelcome aspect of online shopping, that is delivery, with all its uncertainties and potential annoyances, into a pleasure.